About Us


Serene was born in 2010 out of a struggle to find comfortable, quality hijabs that made me feel confident. I couldn’t understand why such an important garment was so often treated as an afterthought. Clearly, I thought, we deserve better. 

I knew that creating the kind of hijabs we needed would mean taking matters into my own hands. Inspired by the Islamic tradition of ihsaan, doing everything with beauty and excellence, We spent months searching for the perfect fabrics to create hijabs, rigorously testing them to ensure they were breathable, comfortable, washable, durable, and beautiful – everything you should expect from your hijab.​ 

“I want to say thank you for giving me the extra courage to feel comfortable to begin wearing hijab again... Thank you for helping women like me, who struggled for so long to feel comfortable in hijab, truly feel empowered.”  

As Serene Hijab grows, we continue to elevate the experience of wearing hijab. In January 2018 we released our Luxury Collection, which was featured in media publications including Elle, Glamour, Vogue Arabia, and others. We later launched our collection of Ultimate Under scarves merging cutting-edge fabric technology with meticulous design to create an under scarf unlike any other. 

And we’re just getting started. From performance hijabs to sustainable innovations, we’re obsessed with fusing design, style, and technology into the perfect hijabs for every occasion in a Muslim woman’s life. It’s not enough for us to make good hijabs; we’re determined to make the hijabs you always wished you had—or the ones you never imagined were possible. 

See Our Collection